Promote and provide market access for handcrafted products made by female home-based workers across the Philippines, increasing their visibility and economic opportunities.

Support sustainable and fair livelihoods by offering affordable, high-quality items designed to meet the needs of Filipino homemakers.

Strengthen women producers’ skills, confidence, and income-generation capacity through continuous product promotion, development support, and marketplace engagement.

Highlight and celebrate the contributions of informal women workers, fostering public appreciation and building a supportive community that values ethical and gender-inclusive production.